A whole new look to the popular Vans shoe brand + a new package for you to customize your own vans. Vans by you.
Infographic to show the styles available from the brand, Vans.
This idea comes from becoming your own artist and showing others your own style and creative skills by painting their own unique pair of Vans. Giving the brand a new style more into the vibe of streetwear relates more to the DIY aspect of this box.
The contents of the box include shoelaces, paints, and brushes for the customization of the pair of shoes. The box is intended to persuade consumers to customize their old pair of Vans from home or even purchase a new pair to give it a fresh look.
Each item of the box was rebranded to fit the new Vans invented brand. I added the popular checker pattern to leave one aspect that is a trademark for the business to keep its essence.
The box also comes with a How To Guide for the consumer to follow steps and be able to achieve the customized look.
The concept for this box was born from my own customization of a pair of Vans. Following a tutorial from @sneakermechanics on Instagram, I rejuvenated my old white Vans and received numerous compliments. This inspired me to create a new packaging idea.
